Through hands-on activities, students will experiment with AI tools used in marketing and design and see real examples of how these tools are applied in businesses
The AI in Marketing and Design workshop explores how artificial intelligence is changing the way marketing and creative design are done today. The workshop is designed for students who want to understand AI without needing a technical background. It explains the basics of AI and shows how it can be used as a helpful tool rather than a replacement for human creativity. Students will learn how AI can support different marketing activities such as creating visual content, writing marketing messages, designing websites, producing videos, and analyzing customer data. The workshop also highlights how AI can save time, improve efficiency, and help marketers make better decisions. Through hands-on activities, students will experiment with AI tools used in marketing and design and see real examples of how these tools are applied in businesses. By the end of the workshop, students will gain practical skills, a clearer understanding of AI’s role in marketing and design, and the confidence to use AI tools creatively and responsibly in their academic or professional work.
