Using AI Tools and Startup Games to Build Investor-Ready Ventures
This workshop explores how emerging digital technologies, particularly AI, are transforming brand creation, management, and communication practices. The primary purpose of the workshop is to equip participants with conceptual understanding and practical skills to design, evaluate, and communicate brands in technology-rich and ethically responsible environments.
,The workshop addresses key themes including AI-powered brand storytelling, digital brand identity systems, content co-creation with the help of AI tools, and responsible AI use in marketing communications. Participants will critically examine how AI tools reshape branding decisions across touchpoints while balancing creativity, authenticity, and ethical considerations. Academically, the workshop draws on contemporary branding theory, digital marketing frameworks, and responsible management education principles. Professionally, it responds to growing industry demand for marketers who can strategically leverage AI tools while maintaining brand coherence, trust, and transparency.
,The workshop addresses the emerging trend of AI-enabled branding, where creative and strategic branding processes are increasingly augmented by generative AI, analytics, and automation tools. This trend raises both opportunities and challenges, particularly related to brand authenticity, bias, and responsible technology adoption. Offering this workshop is valuable as it bridges theory and practice through hands-on activities, real-world cases, and tool-based exercises. Participants leave with actionable frameworks and tangible outputs, making the workshop relevant for students, educators, and professionals seeking future-ready branding competencies.
