AI Powered Digital Marketing and Design

 

Main aim is to come out with as many AI tools possible to help elevate their skills.

The “AI Powered Digital Marketing and Design” is introducing the preliminary knowledge and skills to leverage artificial intelligence (AI) and immersive technologies in digital marketing. The main focus is transforming the classic digital marketing approaches into AI-driven techniques. This workshop covers the main elements of the digital marketing strategy includes digital marketing plan, digital brand identity, content marketing, website design, google ads, and google analytics using AI-powered tools and applications. Attendees will explore the transformative potential of AI in consumer analytics, content creation, and campaign optimization, while learning to use immersive experiences to enhance brand-consumer interactions. The workshop will empower the attendees to design a comprehensive marketing plan utilizing smart augmented reality (AR) eyeglasses (will be provided by the instructors) to bridge digital and physical worlds, providing a futuristic-themed content for brand storytelling. In addition, the attendees will create all their visuals using AI-powered applications and websites such as DALL.E to create vibrant visuals.