WEAVING PUBLIC SPACES THROUGH NARRATIVES
This immersive workshop explores the art of space branding through storytelling. It empowers participants to reimagine streets, squares, and waterfronts as living narratives, where design becomes a language to create environments that truly resonate with people. By the end, participants will craft proposals that breathe new identity into public spaces, making them vibrant and memorable. A one-day workshop in collaboration with Dresden Leibniz Graduate School will be offered in Dresden, and a visit to Görlitz city, a successful case study in Germany, as well as visits to some branding agencies in Berlin. Space Branding shapes the soul of a place through its stories, experiences, and shared meanings. It becomes a way to craft places that are not only seen and activated but also remembered by blending narrative with design.
Amr Fathy
Architecture and Urban Design
KEY LEARNINGS
- Branding
- Storytelling
- Public Spaces