The Codeless Marketing Lab is a no code hands-on interdisciplinary workshop for branding and AI agents
The Codeless Marketing Lab is a hands-on interdisciplinary workshop between digital marketing and business informatics fields that provides participants with a complete 360-degree marketing experience supported by artificial intelligence and no code tools. The workshop covers the full marketing branding starting from visual identity and design moving through content creation and storytelling campaign execution, AI agents' development, customer interaction, and performance analysis.
Sandra Mertry
Economics And Business Administration
KEY LEARNINGS
- Branding
- AI agents
- Context engineering