Master of Science in Marketing & Strategic Management
Program Overview
The Master of Science in Marketing & Strategic Management at GIU Berlin is designed to equip students with advanced expertise in brand positioning, market analysis, digital strategy, and corporate leadership. This program integrates marketing and strategic management, enabling graduates to develop data-driven marketing strategies, optimize business growth, and navigate competitive global markets.
By combining theoretical knowledge, practical applications, and research-driven insights, students will gain the ability to understand consumer behavior, leverage digital transformation, and lead sustainable business strategies in multinational and regional markets.
Key Learning Outcomes
Graduates of this program will be able to:
- Develop and implement innovative marketing strategies that drive brand engagement and customer loyalty.
- Master strategic business management techniques to improve organizational competitiveness.
- Analyze regional and international markets to identify emerging trends and business opportunities.
- Utilize digital marketing tools and data analytics to optimize marketing campaigns.
- Integrate sustainability into marketing and business strategy for long-term growth. • Strengthen leadership, decision-making, and problem-solving skills for high-level corporate roles.
- Engage in advanced research, preparing for academic or industry-based strategic consulting roles.
Program Structure
The Master of Science in Marketing & Strategic Management is a 4-semester program, during which students earn 120 ECTS credit points under the European Credit Transfer and Accumulation System (ECTS).
The program includes the following key components:
- Scientific Skills and General Studies
Students develop strong competencies in research methodologies, business analysis, and academic writing to support data-driven decision-making in marketing and strategic management.
- Advanced Scientific Skills
This module focuses on quantitative and qualitative research methods, enhancing students' ability to analyze consumer trends, market forces, and strategic business challenges.
- Specialization Tracks (Major Selection)
Students choose between two specialization majors, allowing them to tailor their education based on their career aspirations:
○ Brand Management & Consumer Behavior
○ Digital Marketing & Social Media Strategy
○ Market Research & Data Analytics
○ International Marketing & Competitive Positioning
- Career Paths: Marketing Manager, Brand Strategist, Digital Marketing Consultant,
Consumer Insights Analyst
- Major 2: Strategic Management
○ Corporate Strategy & Business Development
○ Innovation & Entrepreneurship Strategy
○ Global Business Operations & Market Entry Strategies
○ Leadership & Organizational Change
- Career Paths: Strategy Consultant, Business Development Manager, Corporate Planner, Operations Director
- Integration
This module integrates marketing and strategic management, allowing students to develop comprehensive expertise in business growth, branding, and long-term market positioning.
- Master Thesis & Defense
The program culminates in a research-based Master’s thesis, where students apply state-of-the-art business and marketing strategies to address real-world industry challenges.
Career Opportunities
Graduates of this program can pursue careers in:
- Marketing Strategy and Brand Management
- Digital Marketing and Data Analytics
- Business Development and Strategic Consulting
- Corporate Leadership and Organizational Management
- Market Research and Consumer Insights
- Entrepreneurship and Innovation Strategy
With global markets evolving rapidly and digitalization reshaping business landscapes, graduates will find opportunities in multinational corporations, marketing agencies, consulting firms, and technology startups worldwide.
How to Apply
Students interested in joining the Master of Science in Marketing & Strategic
Management program can follow the admissions process outlined by GIU Berlin. Please visit the Admissions Page for detailed information on:
- Application requirements
- Required documents
- Admission deadlines
- Scholarship and financial aid opportunities
Lead the future of marketing innovation and strategic business growth—apply today!